Company News

Shiseido Creates New Beauty Prestige Group

LVMH’s Plisson will lead unit with Shiseido, Laura Mercier and designer scent as NARS and Bare Escentuals stay independent.

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By: Christine Esposito

Editor-in-Chief

Shiseido Americas Corporation has appointed Jean-Marc Plisson to lead its newly-created Beauty Prestige Group.   Included in the Beauty Prestige Group will be the Shiseido brand, the group’s various designer fragrance brands, and Laura Mercier. By bringing together these US prestige businesses, the group will be well-positioned to expand Shiseido’s overall footprint in the fast-growing prestige market.  NARS and Bare Escentuals, both of which are key pillars of the company’s prestige portfolio...

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